Expert accounting. Smarter financial systems. Better data & visibility.

Don't just grow fast.
Scale sustainably.

We build & manage financial operations for fast-growing small businesses, building to last.

Schedule Your Audit
Publishing.com

SOUND FAMILIAR?

Your books are up-to-date. You have numbers in a spreadsheet ... But do you trust them?

Here's what most growing small businesses don't realize: having a bookkeeper doesn't necessarily mean you have accurate accounting and systems design. And when your accounting, systems architecture, and financial processes aren't built properly, you're making business decisions on incomplete or unreliable data.

Your reports & dashboards essentially become useless.

The bigger your business grows, the more expensive those gaps become.

A strong financial foundation is simply a non-negotiable for long-term success & scalability.

SERVICES

Our Services

We support your small business through each stage of growth

Monthly Accounting & Books Maintenance

Fractional CFO Advisory

Financial Process Optimization

Financial Reporting & Modeling

Financial Operations Management

Financial Systems Design & Integration

Data Cleanup & Optimization

Deal Analysis & Purchase Accounting

INDUSTRIES

Industries We Specialize In

We’ve built finance ops for fast-growing businesses across:

Professional Services

High-ticket online coaching

Digital products

Ecommerce

SaaS

Real estate

THE BBB ADVANTAGE

The perfect blend of skills & experience to build & scale your financial operations.

We understand your business, we know what you need and we know how to build it, optimize it, & manage it. Our deep background in accounting, technology & AI, and fast paced finance operations makes our solutions perfect for your business. From establishing the right foundations to optimizing and managing your systems, we bring the skills needed to support your business at every stage of growth.

INTELLIGENT FINANCIAL ARCHITECTURE

Custom financial solutions built for scale & the way your business actually operates.

Your business isn't one-size-fits-all. Your financial systems shouldn't be either. We design and optimize your accounting infrastructure, automate financial workflows, and create custom reporting solutions that reflect how your business actually operates — giving you the clarity, efficiency,
and control you need to grow.

CENTRALIZED FINANCIAL DATA

Track, classify & connect every transaction to create one reliable source of truth

From sales and payment processors to payroll, expenses, and banking, your financial data is scattered across multiple platforms. We connect the pieces, implement proper accounting procedures, and ensure your transactions are accurately captured and reconciled — transforming fragmented data into reliable financial reporting.

ACCOUNTING EXPERTISE

Accurate monthly accounting that gives you financials you can actually trust.

We go beyond basic bookkeeping with professional accounting oversight, monthly reconciliations, and structured close procedures to ensure your financial records accurately reflect your business, month over month, giving you a reliable foundation for meaningful reporting, smarter decisions, and sustainable growth.

“We can attribute millions of dollars in revenue to the financial strategies, systems, and operational improvements she implemented.”

From optimizing buy-now-pay-later strategies and reducing chargeback costs to improving financial visibility and reporting, our founder drove initiatives at Publishing.com that uncovered growth opportunities, strengthened profitability, and enabled smarter business decisions - helping them reach 9 figures.

Publishing.com - #19 in the Inc 5000 (2023)
Publishing.com Profits Landing Page

BETTER INSIGHTS & VISIBILITY

Better reporting & KPI dashboards that reveal what's really driving your business.

We transform accurate financial data into actionable insights through customized reports, interactive dashboards, financial modeling, and performance analysis. Gain greater visibility into profitability, cash flow, revenue trends, and key business metrics so you can uncover opportunities and make smarter decisions with confidence.

CASH FLOW MANAGEMENT

Strategic cash flow management that keeps your business financially healthy and prepared for growth.

Profit doesn't always mean cash in the bank. We help you forecast cash needs, improve collections, manage payment timing, and optimize working capital so you can meet your obligations, maintain healthy reserves, make informed financial decisions, and protect your business from hard seasons.

STRATEGIC PROFITABILITY & RISK MANAGEMENT

Strategic financial initiatives that maximize profitability, reduce unnecessary costs & protect your bottom line.

We look beyond the numbers to identify opportunities to improve financial performance. From reducing refunds, chargebacks, and processing fees to optimizing payment partnerships, identifying potential tax savings, and strengthening financial safeguards, we develop practical strategies to help you retain more revenue and protect what you've built.

FULLY OUTSOURCED FINANCE DEPARTMENT

Get the expertise of an entire accounting department without the cost of building one in-house.

Skip the expense and complexity of hiring, training, and managing an internal accounting team. We provide ongoing accounting, financial reporting, systems management, and professional oversight through one scalable partnership — giving you the expertise your business needs while reducing administrative burden and overhead.

1

We Get Your

Numbers Right.

Have a bookkeeper but still

don't trust your financials?

We go beyond basic bookkeeping with professional accounting, proper reconciliations, and reliable reporting you can actually trust.

Peace-of-mind knowing your numbers are right & represent your operations.

2

We Make Your

Business Run Smarter.

Tired of disconnected systems

and inefficient processes?

We connect your financial systems, automate workflows, and build efficient operations that reduce manual work, errors, and unnecessary costs.

Save time. Reduce overhead.

Scale profitably.

3

We Turn Your

Numbers Into Growth.

Have financial reports but don't

know what to do with them?

We uncover opportunities through meaningful dashboards, cash flow strategies, profitability initiatives, and financial insights that guide smarter decisions.

Make smarter, faster,

data-driven decisions.

Some of the platforms we work with:

About Your Growth Partner

Accounting & Financial Architectural Design

Ciara Breen

Accounting & Financial Architectural Design

Ciara Breen

With an MBA and a background in financial leadership, Ciara specializes in building and optimizing the accounting systems, financial processes, and operational infrastructure that help businesses scale.

As the former Controller and Director of Finance at Publishing.com, she led financial operations for one of America's fastest-growing private companies, ranked #19 on the Inc. 5000 in 2023, supporting a business that generated over $50 million in revenue.

Her expertise extends beyond traditional accounting, combining financial strategy, process optimization, systems integration, and modern technology to improve profitability, increase financial visibility, and drive operational efficiency.

Today, through Business Better Built, Ciara brings that experience to entrepreneurs and growing businesses, delivering the financial expertise and infrastructure they need to operate smarter, scale sustainably, and build stronger businesses.

Connect With Ciara On Social:

Accounting & Financial Architectural Design

Ciara Breen

Accounting & Financial Architectural Design

Ciara Breen

With an MBA and a background in financial leadership, Ciara specializes in building and optimizing the accounting systems, financial processes, and operational infrastructure that help businesses scale.

As the former Controller and Director of Finance at Publishing.com, she led financial operations for one of America's fastest-growing private companies, ranked #19 on the Inc. 5000 in 2023, supporting a business that generated over $50 million in revenue.

Her expertise extends beyond traditional accounting, combining financial strategy, process optimization, systems integration, and modern technology to improve profitability, increase financial visibility, and drive operational efficiency.

Today, through Business Better Built, Ciara brings that experience to entrepreneurs and growing businesses, delivering the financial expertise and infrastructure they need to operate smarter, scale sustainably, and build stronger businesses.

Connect With Ciara On Social:

Let's Chat!

Schedule Your Call

Free Intro Call With
Ciara Breen

Schedule Your Call

Free Intro Call With
Ciara Breen

By the end of this call, you'll have a better understanding of where your accounting, financial systems, and operations stand — and how Business Better Built can help you build a stronger, more efficient financial foundation.

Find a time that works best for you on the calendar, and let's explore how we can build & manage your business better.

We look forward to speaking with you soon!

This free intro call is perfect if you are:

✅ Tired of second-guessing the accuracy of your financials.

✅ Looking to streamline your accounting, systems, and processes.

✅ Wanting better financial visibility, reporting, and insights.

✅ Ready to reduce costs, improve profitability, and scale with confidence.

Schedule Your Call

Free Intro Call With
Ciara Breen

Schedule Your Call

Free Intro Call With
Ciara Breen

By the end of this call, you'll have a better understanding of where your accounting, financial systems, and operations stand — and how Business Better Built can help you build a stronger, more efficient financial foundation.

Find a time that works best for you on the calendar, and let's explore how we can build & manage your business better.

We look forward to speaking with you soon!

This free intro call is perfect if you are:

✅ Tired of second-guessing the accuracy of your financials.

✅ Looking to streamline your accounting, systems, and processes.

✅ Wanting better financial visibility, reporting, and insights.

✅ Ready to reduce costs, improve profitability, and scale with confidence.

Check Out Our Substack

STILL NOT SURE?

Frequently Asked Questions

We have complex financial challenges. Can you handle them?

Absolutely. We specialize in solving complex accounting, financial systems, and operational challenges. From cleaning up inaccurate financial records and implementing accrual accounting to integrating disconnected systems and optimizing financial processes, we bring the expertise needed to build reliable, scalable financial operations tailored to your business.

How do you ensure accurate and consistent results?

We combine trained accounting professionals, standardized procedures, financial controls, and modern technology to deliver reliable results month after month. Through thorough reconciliations, structured month-end close procedures, and ongoing oversight, we maintain the accuracy and integrity of your financial data while continuously improving efficiency.

What industries do you specialize in?

We primarily serve online entrepreneurs, coaching and digital education companies, SaaS businesses, e-commerce brands, real estate companies, and professional service providers. Our expertise is particularly valuable for businesses with complex revenue streams, multiple payment processors, or disconnected financial systems.

How quickly can you deliver results?

Timelines depend on the complexity of your accounting, financial systems, and existing processes. While ongoing accounting services can begin following onboarding, larger projects such as financial cleanups, system integrations, and process optimization may require additional time. We prioritize high-impact improvements early while building sustainable, long-term solutions.

What is the onboarding process like?

Our onboarding process occurs in three phases to ensure success - Quick Setup, Building the Foundation, and then Establishing a Rhythm. First, we will get up and running with your systems in one to two weeks. Then, we’ll perform a review of your existing accounting set up, practices and operations, and work toward improving those processes and fine-tuning accuracy. Thereafter, we will lean into a rhythm of meetings and financial updates that works best for your needs and our partnership.

How do I communicate with my accountant and/or CFO Advisor?

We conduct our accounting & advisory services in a 100% virtually remote environment, utilizing communication channels such as email, phone, Slack, and Zoom video conferences to engage with clients.

How will BBB access my financials?

Our cloud accounting solution utilizes 3rd party cloud-based financial software. Firstly, the client must agree to use either QuickBooks Online, Xero or Sage Intacct as their main accounting system. The client must assign BBB as an administrative user to their accounting system. Our tech stack generally includes Ramp for Accounts Payable & Credit Card Expense Management, Gusto for Payroll, and Ramp or Maxio for Accounts Receivable management.

Should I use Quickbooks or Xero?

Both platforms are amazing, but the choice is yours. Both systems have similar formats and offer integrations with many other software platforms. As you scale, more advanced software may be needed, but generally QBO and Xero both can take your business pretty far.

Where is BBB located?

Though US-based, we pride ourselves on being a fully-remote firm and foster work-life balance for our team! Moreover, our ability to hire team members globally is a key factor in attracting top accounting professionals.

Can I cancel accounting services at any time?

Yes. Our monthly accounting services engagements and CFO services require a 30-day notice for cancellation.

What precautions does BBB take to protect my personal information?

We prioritize the security of your personal information, implementing measures to restrict access from unauthorized users. All BBB team members use VPN coverage daily to protect their data and work. Client usernames and passwords are safeguarded through our encrypted 1Password vault. Any data and reports delivered to clients as links or file attachments via email are encrypted with password protection. Additionally, we use HubDoc to securely receive essential statements and other sensitive documents for our work.

What if I need a book clean-up?

Most of our clients need a little bit of cleanup when they first join BBB, especially if books have been neglected. If that is the case, we will communicate with you about the estimated time for recommended cleanup. It is billed at an hourly rate.

What if my accounting needs change?

The goal is for you to SCALE your business, even if you are just starting out. Our packages and services are set-up to be able to scale with you. It doesn't matter if you need extra support in 6 months or 3 years. We're ready when you are.

What if I want both Bookkeeping & Advisory/CFO services?

Our services are structured so that they can build on top of one another and seamlessly work together. If you desire CFO or Advisor services in addition to normal monthly accounting services, these are designed to be easily adjoined. In order for Advisory and CFO Services to be effective and informative, real-time data is NECESSARY. As such, our Advisor & CFO packages can only be added onto Premium Bookkeeping elections.

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